The PR industry’s most comprehensive listing of firms from every region and specialty. Together with Baxter, we developed a broadcast public service announcement (PSA) and cadre of educational materials on kidney disease and treatment options for people at risk and already diagnosed to learn about the disease. Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Sir Roger George Moore KBE (14 October 1927 – 23 May 2017) was an English actor. The overwhelming majority of placements contained the campaign key messages about the importance of understanding kidney disease and all treatments, including PD, and included the toll-free number or website URL for patients to sign-up to receive additional information.The campaign was highly cost effective – each placement cost less than 1/10 of one penny! This can states it is a novelty item and NOT FOR CONSUMPTION. Most of those at risk are not even aware of it. OBSTACLES OVERCOMEBurson-Marsteller was hired in late June. Contribute to our mission with a general, memorial, or honor donation. Lucy Davis, actress in The Office, kidney failure due to diabetes, transplant recipient. Novartis Pharmaceuticals Corporation, founding sponsor of the U.S. EVALUATION OF SUCCESSNearly 240 million print, television, radio and Internet impressions were generated.Placements included live interviews on Good Morning America, Fox and Friends, WCBS News 2 at 4:00, WB-11 Morning Show in New York as well as several national and Chicago radio programsThe SMT included stations in 14 of the top 25 marketsThe VNR received 132 placements The ANR generated nearly 300 placementsThe PSA generated more than 3,600 telecasts to dateWe secured Elliott’s participation on live chats on cnn.com, abcnews.com and nba.comThe overwhelming majority of placements contained the campaign key messages about the importance of understanding kidney disease and all treatments, including PD, and included the toll-free number or website URL for patients to sign-up to receive additional information.The campaign was highly cost effective – each placement cost less than 1/10 of one penny! Helpful Not Helpful. We also worked with Dr. John Burkart, a renowned nephrologist, to help him educate consumers about the importance of kidney disease awareness and treatment options.Burson-Marsteller and Baxter reached out to and partnered with the two influential kidney patient advocacy groups, the American Association of Kidney Patients (AAKP) and the National Kidney Foundation (NKF), to help elevate the education message and further heighten awareness.We also partnered with the NBA and San Antonio Spurs to lend support to the media campaign and create online links for distributing information.After researching potential platforms for launching the campaign, we decided to leverage the one-year anniversary of Elliott’s transplant to launch the program.Together with Baxter, we developed a broadcast public service announcement (PSA) and cadre of educational materials on kidney disease and treatment options for people at risk and already diagnosed to learn about the disease. Subscribe today! PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications. Therefore, Burson-Marsteller had only six weeks to coordinate details and logistics of the campaign.Rumors were circulating in the sports media that Elliott might retire from basketball in August. Transplant athletes will compete for gold, silver and bronze medals in 13 different sports, ranging from track and field to tennis, swimming, cycling, golf and basketball. On March 13, 2000, in a game against the Atlanta Hawks, Elliott became the first player to return to the NBA after a kidney transplant. The PSA was distributed nationally and the materials were available to consumers via a toll-free number and website that we publicized as part of the media outreach.STRATEGIC APPROACHLeverage the first anniversary of Sean Elliott’s kidney transplant to create a platform for conducting an educational awareness campaign about kidney diseaseElevate status of kidney disease to generate enhanced awareness through celebrity involvement Cast a wide net through disease education to motivate patients and their families to learn about available kidney disease treatment optionsSTRATEGY EXECUTIONWe launched the educational campaign with a national media blitz. Elliott, who is now Spurs color commentator, will join his fellow transplant athletes for the second time at the event. However, for most people with kidney disease, a transplant is not an option due to lack of donors. I was a healthy young man, and I thought I was invincible before I was diagnosed with kidney disease. However, for most people with kidney disease, a transplant is not an option due to lack of donors. To increase media impact, we simultaneously released all of the materials while conducting a two-day New York media tour with Elliott and Dr. Burkart and conducting national and local and media outreach. The label is intact. Transplant Games. We also distributed a national broadcast PSA. He was a Two-Time All-American at The University of Arizona, an NBA Champion and the first player in the history of the sport to return after a kidney transplant. The ANR generated nearly 300 placementsThe PSA generated more than 3,600 telecasts to dateWe secured Elliott’s participation on live chats on cnn.com, abcnews.com and nba.comThe overwhelming majority of placements contained the campaign key messages about the importance of understanding kidney disease and all treatments, including PD, and included the toll-free number or website URL for patients to sign-up to receive additional information.The campaign was highly cost effective – each placement cost less than 1/10 of one penny! Burson-Marsteller and Baxter worked with Elliott to help him shape his story to make it impactful and motivating for consumers to learn about the disease and all available treatments. New York, NY (May 2, 2002) - Former San Antonio Spurs forward Sean Elliott, who made sports history with his unprecedented return to the NBA just seven months after life-saving transplant surgery, will serve as spokesperson for the National Kidney Foundation and its 2002 U.S. That would fluctuate for … Sean Elliott received his kidney transplant in 1999 at Methodist Specialty and Transplant Hospital and continues to get his care with Methodist physicians. We also distributed a national broadcast PSA. However, for most people with kidney disease, a transplant is not an option due to lack of donors. Elliott, 34, helped propel the Spurs to their NBA championship by sinking his now-famous, off-balance "miracle shot" to win a crucial playoff game on Memorial Day, 1999. We also partnered with the NBA and San Antonio Spurs to lend support to the media campaign and create online links for distributing information. For broadcast media, we developed video and audio news releases featuring Elliott and Dr. Burkart and conducted a 4-hour satellite media tour. New York, NY (May 2, 2002) - Former San Antonio Spurs forward Sean Elliott, who made sports history with his unprecedented return to the NBA just seven months after life-saving transplant surgery, will serve as spokesperson for the National Kidney Foundation and its 2002 U.S. A global network of conferences that explore the innovation and disruption that is redefining public relations. Therefore, Burson-Marsteller had only six weeks to coordinate details and logistics of the campaign.Rumors were circulating in the sports media that Elliott might retire from basketball in August. Generate widespread media coverage to increase awareness about kidney disease treatment options and encourage those at risk to learn all they can about PDGenerate awareness of toll-free number and website, kidneydirections.comAudiencePeople with kidney disease, their family, friends and caregiversPeople at risk for kidney diseasePlanningSean Elliott was fortunate enough to have a transplant rather than dialysis. We distributed a press kit complete with press release, pitch letter, backgrounder on end-stage renal disease, backgrounder on treatment options, and bios on Elliott and Dr. Burkart to print media. The PR industry’s most comprehensive listing of firms from every region and specialty. However, according to United States Renal Data System (USRDS) data, only 12 percent of patients actually select PD as their dialysis treatment. If he announced his retirement prior to the campaign, this had the potential to usurp campaign media coverage. However, for most people with kidney disease, a transplant is not an option due to lack of donors. Aron Eisenberg, actor in Star Trek: Deep Space Nine, born with one partially functioning kidney, transplant recipient. Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications. Burson-Marsteller and Baxter arranged a luncheon that included Elliott, a kidney patient educator (a nurse who educates newly diagnosed patients on their treatment options), and three patients on dialysis so that they could share their experiences and help Elliott understand more about PD and the human experience in making this choice. Therefore, we had to develop contingency plans.EVALUATION OF SUCCESSNearly 240 million print, television, radio and Internet impressions were generated.Placements included live interviews on Good Morning America, Fox and Friends, WCBS News 2 at 4:00, WB-11 Morning Show in New York as well as several national and Chicago radio programsThe SMT included stations in 14 of the top 25 marketsThe VNR received 132 placements The ANR generated nearly 300 placementsThe PSA generated more than 3,600 telecasts to dateWe secured Elliott’s participation on live chats on cnn.com, abcnews.com and nba.comThe overwhelming majority of placements contained the campaign key messages about the importance of understanding kidney disease and all treatments, including PD, and included the toll-free number or website URL for patients to sign-up to receive additional information.The campaign was highly cost effective – each placement cost less than 1/10 of one penny! We distributed a press kit complete with press release, pitch letter, backgrounder on end-stage renal disease, backgrounder on treatment options, and bios on Elliott and Dr. Burkart to print media. PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac. For broadcast media, we developed video and audio news releases featuring Elliott and Dr. Burkart and conducted a 4-hour satellite media tour. To increase media impact, we simultaneously released all of the materials while conducting a two-day New York media tour with Elliott and Dr. Burkart and conducting national and local and media outreach. If he announced his retirement prior to the campaign, this had the potential to usurp campaign media coverage. Burson-Marsteller and Baxter arranged a luncheon that included Elliott, a kidney patient educator (a nurse who educates newly diagnosed patients on their treatment options), and three patients on dialysis so that they could share their experiences and help Elliott understand more about PD and the human experience in making this choice. Therefore, we sought to educate Elliott about all treatment options, including PD, so he could educate others newly diagnosed with kidney disease to empower them to make informed treatment decisions and consider PD. Therefore, we had to develop contingency plans.EVALUATION OF SUCCESSNearly 240 million print, television, radio and Internet impressions were generated.Placements included live interviews on Good Morning America, Fox and Friends, WCBS News 2 at 4:00, WB-11 Morning Show in New York as well as several national and Chicago radio programsThe SMT included stations in 14 of the top 25 marketsThe VNR received 132 placements The ANR generated nearly 300 placementsThe PSA generated more than 3,600 telecasts to dateWe secured Elliott’s participation on live chats on cnn.com, abcnews.com and nba.comThe overwhelming majority of placements contained the campaign key messages about the importance of understanding kidney disease and all treatments, including PD, and included the toll-free number or website URL for patients to sign-up to receive additional information.The campaign was highly cost effective – each placement cost less than 1/10 of one penny! If he announced his retirement prior to the campaign, this had the potential to usurp campaign media coverage. Burson-Marsteller and Baxter arranged a luncheon that included Elliott, a kidney patient educator (a nurse who educates newly diagnosed patients on their treatment options), and three patients on dialysis so that they could share their experiences and help Elliott understand more about PD and the human experience in making this choice. Subscribe today for the very latest in the world of sports communications. STRATEGY EXECUTIONWe launched the educational campaign with a national media blitz. NKF Announces New Spokesperson New York, NY (December 8, 1999) - San Antonio Spurs forward Sean Elliott will serve as a spokesperson for the National Kidney Foundation, the foundation announced today. The Spurs made the playoffs where they swept the Denver Nuggets in the first round before falling to the eventual Western Conference Champion Portland Trail Blazers in 7 games. The anniversary of Sean’s transplant was in August, which was our media angle. For broadcast media, we developed video and audio news releases featuring Elliott and Dr. Burkart and conducted a 4-hour satellite media tour. Another professional athlete who had a kidney transplant is basketball star Sean Elliott, who played in the NBA, specifically the San Antonio Spurs and the Detroit Pistons, from 1989 until his retirement in 2001.Sean was diagnosed with focal segmental glomerulosclerosis, a disease which causes kidney failure in adults. To increase media impact, we simultaneously released all of the materials while conducting a two-day New York media tour with Elliott and Dr. Burkart and conducting national and local and media outreach. OBSTACLES OVERCOMEBurson-Marsteller was hired in late June. The anniversary of Sean’s transplant was in August, which was our media angle. To increase media impact, we simultaneously released all of the materials while conducting a two-day New York media tour with Elliott and Dr. Burkart and conducting national and local and media outreach. We feel that the views of the reader are as important as the views of the writer. ''He's in very good … The National Kidney Foundation, a major voluntary nonprofit health organization, is dedicated to preventing kidney disease, improving the health and well-being of individuals and families affected by kidney disease and increasing the availability of kidneys for transplantation. Therefore, we had to develop contingency plans.EVALUATION OF SUCCESSNearly 240 million print, television, radio and Internet impressions were generated.Placements included live interviews on Good Morning America, Fox and Friends, WCBS News 2 at 4:00, WB-11 Morning Show in New York as well as several national and Chicago radio programsThe SMT included stations in 14 of the top 25 marketsThe VNR received 132 placements The ANR generated nearly 300 placementsThe PSA generated more than 3,600 telecasts to dateWe secured Elliott’s participation on live chats on cnn.com, abcnews.com and nba.comThe overwhelming majority of placements contained the campaign key messages about the importance of understanding kidney disease and all treatments, including PD, and included the toll-free number or website URL for patients to sign-up to receive additional information.The campaign was highly cost effective – each placement cost less than 1/10 of one penny!

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