You’ll have to decide what works best for your goals, the overall brand, and the influencer. Contests or competitions attract more eyeballs than traditional advertising. Maybe the brand wants to make sure your audience knows about their free shipping or a unique benefit that separates them from the rest. A household brand name: If your brand is something influencers can be proud to put on their portfolio, you may be a great candidate to run an unpaid campaign. From solely relying on big name celebrities, brands are increasingly keen to filter their messaging through micro influencers – defined by the US Association of National Advertisers (ANA) as those with 50 to 25,000 followers – who have comparatively smaller but captive online audiences. If they’ve worked with your direct competitor, the partnership may not make sense. In this post, I have listed these questions and their impact on your campaign’s outcome. Once you discover influencers you may want to collaborate with, you will need to ask them a set of questions to gauge their usefulness. If the shoe does not fit, don’t force it. Brands and influencers should discuss and agree which metrics are important to report during and after the campaign to demonstrate ROI. While it may be tempting to get carried away by an approach from an exciting brand, it is important to not only agree on deliverables upfront but also to clarify the number of reviews and levels of approval expected. Freely available tools, including native social media analytics tools, can provide different levels of insight. Below is the ultimate list of questions to ask your potential influencer marketing partner to make the process less daunting and your programs more successful. Spoiler alert, you should also know this for your own brand and it should match that of any partnerships that you take on. Get Your Copy of the Mindreader Blueprint and Influence Someone Today Email Address. Knowing what questions to ask social media influencers helps you to determine if the micro-influencer is the right person to work with your brand Try using these influencer marketing interview questions when you approach micro-influencers: [Question … All images and content © HDYTI 2021 | All rights reserved. Brands seeking to drive growth through influencer marketing are taking notice of an increasing pool of talented content creators with loyal and engaged online audiences. 7 Common Questions Brands Ask About Influencers. Your team will need to decide if it’s important or not to your brand if the influencer has worked with any of your direct or indirect competitors. Influencers, you should be asking similar questions of brands who want to partner with you, too— but that’s a separate post. No matter how appealing the opportunity looks, you will save yourself a world of trouble by being honest about your concerns and limitations. 4 Questions You Should Ask Before Investing in Influencer Marketing There are more resources, tools and case studies available than ever to help build a successful campaign. Question One: How has social media benefited your personal brand? Brands, in turn, should provide a basic set of guidelines but respect the creative space within which influencers flourish. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. HDYTI Tip: The very first question should really about money. Collect that Coin: What Should I Consider When Setting a Value for My Work as a Content Creator? Holding a contest is an easy way to get the attention of the followers of an influencer. Brands may want to know what interests your audience, what they engage with the most and the type of people they are. Whether that’s sales, leads, new followers, or engagement, all of these can be considered an ROI depending on the overall campaign goals.

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