} { bidder: 'openx', params: { unit: '539971081', delDomain: 'idm-d.openx.net' }}, { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_btmslot_mobile_flex' }}, googletag.cmd.push(function() { { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, But Harley-Davidson has been in Japan for almost a hundred years, and it is a mature motorcycling market. { bidder: 'ix', params: { siteId: '195464', size: [300, 600] }}, { bidder: 'sovrn', params: { tagid: '446381' }}, The lackluster sales prompted Harley-Davidson to decide that its current line-up of bikes isn’t suitable for the country, so the first step in breaking into the Chinese market is designing a brand new Harley-Davidson line-up. 'cap': true iasLog("exclusion label : mcp"); }] The company rapidly expanded its Asia operations over the last 20 years and launched its Asia-Pacific headquarters in Singapore in May 2011. {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/23202586/cdo_btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, if(refreshConfig.enabled == true) Harley-Davidson first entered Asia in 1912, when it began exporting motorcycles to Japan. { bidder: 'sovrn', params: { tagid: '346688' }}, Harley-Davidson has struck a deal with China’s Qianjiang Motorcycle to produce a smaller bike despite the current trade situation between the United States and China. Harley has been ripping off the bikers since taking the company back from amf in the 80s. The Chinese rider. }, { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, { bidder: 'sovrn', params: { tagid: '446381' }}, dfpSlots['houseslot_a'] = googletag.defineSlot('/2863368/houseslot', [300, 250], 'ad_houseslot_a').defineSizeMapping(mapping_houseslot_a).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').setCategoryExclusion('house').addService(googletag.pubads()); name: "pubCommonId", bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, About 9% of these are electric scooters, 6% are auto lighting system, and 1% are electric bicycle. { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, With this increase in the idea of Chinese individuality (which one could argue has happened for a variety of reasons: one-child policy, increased disposable income, western influences), I can see riding a Harley-Davidson motorcycle being the perfect niche for those who want to be seen as a more free, powerful, and most importantly an unique member of their community. Though only a small percentage of Harley-Davidson buyers in China are female, that number has grown significantly since 2007. If Harley Davidson motorcycles are ever going to be made in China, the first logical step is to show the Chinese what a Harley Davidson motorcyle looks, sounds, and feels like. Jiang explained that since heavyweight motorcycles are generally used for leisure riding on the outskirts of cities, they do not contribute to such problems. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, pbjs.setConfig(pbjsCfg); { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_topslot_mobile_flex' }}, enableSendAllBids: false It partnered with Qianjiang Motorcycle, the company that owns Benelli, to develop smaller motorcycles for Asian markets. filter: 'include' click for more detailed Chinese translation, definition, pronunciation and example sentences. 'cap': true "authorizationFallbackResponse": { { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, Countries in Chinese – Europe. name: "pbjs-unifiedid", { bidder: 'appnexus', params: { placementId: '11654157' }}, The company’s mainland China division now has 14 team members who work in sales, marketing, dealer support and development, and public relations. The motor company sells 14 models from five distinct families of motorcycles; it also offers apparel and accessories, general merchandise, and after-sales services. There are roughly 1,400 HOG chapters throughout 70 countries, which makes HOG the largest company-sponsored organization of motorcycle riders in the world. Road conditions and traffic management were also poor. var mapping_rightslot = googletag.sizeMapping().addSize([746, 0], [[300, 250]]).addSize([0, 0], []).build(); { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, if(!isPlusPopupShown()) { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, storage: { 'min': 8.50, China’s first HOG chapter was established in Beijing in 2006. Jiang states that these owners are almost entirely Chinese nationals; less than 10 percent of customers are expatriates. Harley-Davidson Inc. and a Chinese firm will manufacture a "smaller, more accessible" Harley motorcycle for sale at Harley dealerships in China next … dfpSlots['btmslot_a'] = googletag.defineSlot('/23202586/cdo_btmslot', [[300, 250], 'fluid'], 'ad_btmslot_a').defineSizeMapping(mapping_btmslot_a).setTargeting('sri', '0').setTargeting('vp', 'btm').setTargeting('hp', 'center').addService(googletag.pubads()); },{ bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, Today, the company has sales and service networks through eight full-service dealerships in Beijing; Chengdu, Sichuan; Dalian, Liaoning; Qingdao, Shandong; Shanghai; Suzhou, Jiangsu; Wenzhou, Zhejiang; and Xiamen, Fujian. 'min': 31, }, HOG chapters are membership organizations with their own bylaws, officers, activities, and dues. The 338cc Chinese Harley won’t be the smallest motorcycle they’ve ever made. { bidder: 'ix', params: { siteId: '195451', size: [320, 50] }}, Plans are underway to develop a sub-500cc model Harley-Davidson that will be available in China as soon as 2020. Harley-Davidson’s upcoming twin-cylinder power plant has finally made an appearance in a Qianjiang QJ350 shell, which is essentially a streetfighter or naked sports motorcycle. PRC regulations ban motorcycles in many city centers and on elevated motorways. However, interested individuals need to remember that Chinese businesses make a wide range of products, including some of the most high-value gadgets that can be found out there. Learn more in the Cambridge English-Chinese traditional Dictionary. { bidder: 'sovrn', params: { tagid: '387233' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, Many of the Hanzi writings of foreign countries are supposed to reflect a nice meaning and also be phonetically similar (trans-literation) to the original. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; "sign-up": "https://dictionary.cambridge.org/auth/signup?rid=READER_ID", { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, dfpSlots['topslot_b'] = googletag.defineSlot('/23202586/cdo_topslot', [[728, 90]], 'ad_topslot_b').defineSizeMapping(mapping_topslot_b).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').addService(googletag.pubads()); Harley said it had picked Qianjiang, owned by Chinese Volvo brand operator Geely, based on its experience developing upscale smaller motorcycles, supply base and knowledge of emerging markets. storage: { Recently, the Chinese company revealed a few render pictures of a new model that looks like a traditional Harley … { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, With Harley-Davidson’s help, we hope that people’s understanding and perceptions will change and the rules will eventually be lifted,” remarked Jiang. Jiang stated, “Japan is Harley-Davidson’s largest market outside of the United States. iasLog("criterion : cdo_ei = harley-davidson"); { bidder: 'sovrn', params: { tagid: '346693' }}, { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, China’s New Complaint Measures for Foreign Companies: Substance or Style? {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/23202586/cdo_topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, googletag.pubads().addEventListener('slotRenderEnded', function(event) { if (!event.isEmpty && event.slot.renderCallback) { event.slot.renderCallback(event); } }); expires: 365 { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, iasLog("criterion : cdo_tc = resp"); }; { bidder: 'appnexus', params: { placementId: '11654208' }}, { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, },{ { bidder: 'ix', params: { siteId: '195467', size: [300, 50] }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; The world knows about Harley-Davidson’s Chinese relationship. window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date; }, Jiang remarked: “Regulations make it difficult for consumers to buy and ride motorcycles—mostly because it is difficult to get a license plate. { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_topslot_mobile_flex' }}, Its recent expansion into countries such as China and India is part of the company’s Asia-Pacific expansion strategy. Since Harley-Davidson entered China, it has seen more riders and increased lenience and cooperation from the government. dfpSlots['topslot_a'] = googletag.defineSlot('/23202586/cdo_topslot', [], 'ad_topslot_a').defineSizeMapping(mapping_topslot_a).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').addService(googletag.pubads()); The smaller bikes that were mass produced then were generally of poor quality. In China, Harley-Davidson motorcycles are rarely used as commuting tools. { bidder: 'ix', params: { siteId: '195467', size: [320, 100] }}, But he says that dealerships in China must learn more about managing HOG chapters, sponsoring rallies, and providing HOG members with technical advice and services. “In 2010, China produced 27 million motorcycles, 99 percent of which were small, easily affordable bikes—such as mopeds—used for basic transportation. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, Because the segment isn’t yet established, consumers in China have little awareness of heavyweight motorcycling as a leisure activity.”, The growth of leisure motorcycling also has been hindered by regulatory challenges. type: "html5", —戴维森摩托车. These Chinese consumers often own or lease at least one luxury vehicle. pbjsCfg = { },{ "authorization": "https://dictionary.cambridge.org/auth/info?rid=READER_ID&url=CANONICAL_URL&ref=DOCUMENT_REFERRER&type=ENTRY_TRANSLATE&v1=english-chinese-simplified&v2=harley-davidson&v3=&v4=english-chinese-simplified&_=RANDOM", All levels of local government have been participating and cooperating to make sure the events run smoothly.”. Some Harley riders put down jap bikes and harleys shocks have been Japanese for at least 30 years. 'max': 3, iasLog("setting page_url: - https://dictionary.cambridge.org/dictionary/english-chinese-simplified/harley-davidson"); } googletag.pubads().setCategoryExclusion('mcp').setCategoryExclusion('resp').setCategoryExclusion('wprod'); { bidder: 'sovrn', params: { tagid: '346698' }}, Initially, Jiang thought that organizing HOG rallies in China “would involve a lot of red tape, but they are becoming easier to organize. (Harley-Davidson Australia spokesman Keith Waddell says the company has confirmed to them that “motorcycles for Australia will not be assembled in Thailand”.) ga('set', 'dimension3', "default"); var pbMobileLrSlots = [ { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, { bidder: 'ix', params: { siteId: '195467', size: [320, 50] }}, storage: { { bidder: 'sovrn', params: { tagid: '346693' }}, var pbHdSlots = [ { bidder: 'ix', params: { siteId: '195451', size: [300, 50] }}, Qingdao, which has been working to brand itself as a tourist city, included our rally in the city’s month-long tourism festival. This was not because of Rice's American stature, but because of the gang's transportation -- three shiny, massive Harley-Davidson motorcycles. China sales currently make up a small portion of Harley-Davidson’s global sales, but the company expects China to play an increasingly large role. { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, Over the next five years, Harley-Davidson would like sales volume in China to increase 35 percent each year and hopes to see three to four new dealerships open each year. { bidder: 'appnexus', params: { placementId: '11654174' }}, var mapping_houseslot_b = googletag.sizeMapping().addSize([963, 0], []).addSize([0, 0], [300, 250]).build(); { bidder: 'appnexus', params: { placementId: '11654157' }}, The concept of heavyweight leisure motorcycles is not yet understood in China. googletag.pubads().setTargeting("cdo_tc", "resp"); 機車）. China Business Review is the official magazine of the US-China Business Council, a nonprofit and nonpartisan trade association that represents more than 200 American companies doing business in China. The company expects retail sales of new Harley-Davidson motorcycles in non-US markets to exceed 40 percent of total unit sales by 2014. syncDelay: 3000 { bidder: 'openx', params: { unit: '539971065', delDomain: 'idm-d.openx.net' }}, Jiang doesn’t see many differences between HOG chapters in China and the United States. pbjs.que.push(function() { In addition, he said, Harley-Davidson customers in China are typically mature and often participate in the company’s social responsibility activities. filterSettings: { var mapping_houseslot_a = googletag.sizeMapping().addSize([963, 0], [300, 250]).addSize([0, 0], []).build(); expires: 365 bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776336', position: 'btf' }}, }, { bidder: 'ix', params: { siteId: '195467', size: [300, 250] }}, After all, no hog-riding American wants to ride a Harley that sounds like a Chinese noodle-banger. {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/23202586/cdo_btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, shredded harley in Chinese : 碎麦片…. { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, type: "cookie", Rallies since then include the “Great Ride of China” in which 400 riders toured 12 Chinese cities in the summer of 2010; and the third national HOG rally, which attracted more than 600 Harley-Davidson owners to Qingdao in October 2011. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, The second China National HOG Rally occurred in Qinhuangdao, Hebei, in May 2010 with more than 200 riders participating in the three-day event. dfpSlots['houseslot_b'] = googletag.defineSlot('/2863368/houseslot', [], 'ad_houseslot_b').defineSizeMapping(mapping_houseslot_b).setTargeting('sri', '0').setTargeting('vp', 'btm').setTargeting('hp', 'center').setCategoryExclusion('house').addService(googletag.pubads()); She is a freelance writer, editor, and illustrator in Washington, DC. [/author]. Browse our dictionary apps today and ensure you are never again lost for words. iasLog("criterion : cdo_pc = dictionary"); googletag.pubads().disableInitialLoad(); dfpSlots['leftslot'] = googletag.defineSlot('/23202586/cdo_leftslot', [[120, 600], [160, 600]], 'ad_leftslot').defineSizeMapping(mapping_leftslot).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'left').addService(googletag.pubads()); dfpSlots['rightslot'] = googletag.defineSlot('/23202586/cdo_rightslot', [[300, 250]], 'ad_rightslot').defineSizeMapping(mapping_rightslot).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').addService(googletag.pubads()); 'max': 30, {code: 'ad_leftslot', pubstack: { adUnitName: 'cdo_leftslot', adUnitPath: '/23202586/cdo_leftslot' }, mediaTypes: { banner: { sizes: [[120, 600], [160, 600]] } }, China syndrome. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_topslot_728x90' }}, He explained: “Because of its size, terrain, history, and culture, I think many overseas HOG chapters will want to come to China to ride. { bidder: 'appnexus', params: { placementId: '11654208' }}, Harley-Davidson first entered Asia in 1912, when it began exporting motorcycles to Japan. Rallies often include a welcome ceremony, organized ride, various activities, and a charity auction. var mapping_topslot_b = googletag.sizeMapping().addSize([746, 0], [[728, 90]]).addSize([0, 0], []).build(); The world knows about Harley-Davidson’s Chinese relationship. iasLog("criterion : sfr = cdo_dict_english-chinese-simplified"); a book that is published in electronic form, for example on the internet or on a disk, and not printed on paper, A grain of rice and a clove of garlic: making uncountable nouns countable (1), Clear explanations of natural written and spoken English. params: { googletag.pubads().setTargeting("sfr", "cdo_dict_english-chinese-simplified"); { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, It partnered with Qianjiang Motorcycle, the company that owns Benelli, to develop smaller motorcycles for Asian markets. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_HDX' }}, Founded in 1903 and based in Milwaukee, Wisconsin, the company today sells motorcycles through more than 1,300 dealerships in 70 countries. { bidder: 'sovrn', params: { tagid: '387232' }}, “No one had seen motorcycles when we got there,” Rice laughs. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_leftslot' }}, Also Read: Qianjiang QJ 350 Could Be Harley-Davidson HD 350